Case Study 2023
YOU DON’T KNOW ME… YET
The challenge
Create a social-first Black History Month campaign which celebrated, acknowledged and represented the uniqueness of Black British women across the UK.
Our approach
Focusing on real women and their real-life dating experiences, we created a modern, dating-led take on the age-old saying of ‘Don’t judge a book by its cover’ - entitled, “You Don’t Know Me… Yet”. Centred on an impactful campaign video and enlisting the help of creators, our approach also leveraged our extensive network of culture-shaping media publishers and influencers to amplify the campaign messaging even further - creating content bespoke to their channel in order to resonate with our target audiences