Case Study 2025
TOP BOY: THE FINAL SERIES
The challenge
A social media campaign of epic proportions, Netflix was looking for a social media agency cut from the same cultural cloth as Top Boy’s characters to help it bring the UK’s most loved dramas to a show stopping close for its third and final season.
Our approach
We used our social expertise to position content in a way that brought engagement from the likes of Drake & Lil Yachty, along with several notable TikTok trends, reposts, verified mentions and memes that saw the average engagement jump up by 138%, and average impressions jump up by 144% compared to season 2’s performances.