Case Study 2025
THE CRISPY CHICKEN SANDWICH
The challenge
McDonald's wanted us to make their Crispy Chicken Sandwich relatable amongst all consumer markets, focussing specifically on driving awareness, in-app purchase and foot traffic to their stores.
Our approach
To do this, we ran a targeted TikTok campaign, leveraging creators with highly engaged communities to authentically integrate the Crispy Chicken Sandwich into their feeds, playing into content series that the creators already had on their channels to make this as organic and engaging as possible.