Social Strategy playbook
The challenge
We partnered with Au Vodka to grow the brand into THE premium global vodka brand for Gen Z/Millennials via social. The brief was clear: Position Au Vodka as The Spirit of the Next Generation”and use social to drive awareness, premium perception, and intention to buy.
Our approach
a comprehensive social playbook covering brand ambition, cultural audience insights, 3 content pillars, a hero/hub/hygiene content framework, global campaigns, influencer tiers, platform cadence, phased rollout, and measurable KPIs. All designed to make Au Vodka the premium global vodka brand for the next generation Brand Ambition & Values Category & Audience Role of Social Content Strategy and framework Platform Approach Campaigns & Ambassadors Paid, Owned, Earned strategy Rollout and measurement.