Case Study 2025
MEME & GIF CAMPAIGN
The challenge
The Cheesecake Factory wanted to be culturally relevant by showing up natively on Instagram and Snapchat feeds and by also being used in everyday conversation in the form of Gifs sent via email, texts, slack messages, etc.
Our approach
We created memes which were distributed to top social publishers on Instagram and Snapchat to encourage and spark nostalgia around The Cheesecake Factory, paired with a Gif campaign tying in popular menu items to evergreen keywords on the GIPHY platform.