Make POS interesting
The challenge
Square’s mission is to empower businesses of every size to succeed, serving as a trusted partner and change-maker through its solutions - of which it’s POS systems are. The goal was to create a continuous pipeline of educational, entertaining, and aspirational content that not only attracts new clients but also builds deep connections with decision makers.
Our approach
We developed and executed a talent strategy that integrated the brand and their POS product in a organic and entertaining content led by key opinion leaders within the food and beverage, beauty and retail spaces with an aim to reach the brand’s desired audience. We have worked with multiple creators and publishers, to activate a number of content pieces to drive the campaign KPIs including driving brand awareness, generating new client leads, and expand geographic and industry presence. Based on the success and approach, Square have continued this strategy for over 9 months.