Case Study 2025
Driver Amplification
The challenge
Formula E launched a social media campaign to support the release of its Amazon Prime documentary, "Driver". They needed support to drive awareness of the new show to new audiences.
Our approach
We partnered with several social media publishers: SPORTbible, ComedySlam/Clips Group, MemeZar/MovieZar and YourPositiveNews. We supplied the publishers we 129 clips from different moments of the documentary and used them to create social media posts promoting the documentary to drive amplification and learnings. We are responsible for their season 12 creator, talent and fan engagements across social, including YouTube strategy.