Case Study 2025
DR PEPPER COLLABORATION
The challenge
Create a social campaign which authentically promotes the synergy between The Cheesecake Factory and Dr Pepper, focussing on creating awareness and buzz around this being a match made in heaven.
Our approach
Leveraging insights around indulgence-led content across TikTok and how this resonates with Gen-Z, we developed a campaign centred around being unapologetically indulgent - leveraging key creators to authentically integrate this into their content.